Forever Young Salon

Markham hair salon specializing in bridal salon services and more.

Web Design Work

Requested a website to display their different services provided and a strategy to increase leads from their previous website. Constructed a web design with over 30 pages and 50 portfolio posts. We also created a compelling web design formula that increased their business leads 250%.

Landing page built for each service and sub-services.

Powerful portfolio management system with filter and categorization for posts. Used to post updates on upcoming events and upcoming DJ mixes.

Powerful portfolio management system with filter and categorization for posts. Used to post updates on upcoming events and upcoming DJ mixes.

Created a separate site for a self-hosted blog. The blog would be linked to original site, however, it would have a different layout and functionality. Ads implemented on blog to generate more leads back to website and increase revenue off blog posts.

Digital Marketing Work

Achieved high engagement and quality local followers on Social Media
Achieved 1st page on Google for locally competitive keywords

From the client:

Work requested

1. Build brand awareness with Social Media.

2. Rank high on Google.

3. Manage PPC campaigns.

 

Solution

1. After analyzing Forever Young's target market and industry, we recommended a marketing strategy focused on Facebook, Google and Twitter.

2. We developed a strategy to base most the marketing efforts on bridal services, and to bring that to the forefront of their online business.

3. Offered Forever Young our $400 free PPC credit promotion and suggested a more comprehensive PPC strategy than they had in place.

 

Results

1. Integrated Forever Young's Social Media channels and raised the social activity 120%. New quality fans and followers were, beating the client's target.

2. Over the SEO term, we achieved 1st page status for over 25 competitive keywords, from local local searches. Conversion rates were up 12x at the end of the term.

3. After our optimization, Click Through Rates were up 1.2%, Conversion Rates were up 7%, Cost Per Click was down an average of $0.55 per click.

1.2% CTR Increase

Google 1st Page

CPC Down $0.55

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